Felderman Keatinge | Architects+Artisans: Crisp and Clean in Beverly Hills (iCrete)
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Architects+Artisans: Crisp and Clean in Beverly Hills (iCrete)

On Wilshire Boulevard in Beverly Hills, Felderman Keatinge + Associates (FKA) has designed a crisp and clean 9,200-square-foot office space dedicated to accommodating the growth of an innovative new concrete technology firm.

The firm’s patented iCrete concrete system is being used to build the Freedom Tower at Ground Zero in New York City. Both the 1,776 ft. tower, as well as the 186 ft. inner safety core supporting the superstructure, are being built with the iCrete system, using a proprietary algorithm for designing concrete mixes that can reduce Portland cement content by 10 to 40 percent without compromising strength.

FKA found inspiration for the new offices from concrete in its fluid form. “We wanted a space that was iconic and memorable,” Felderman said. “It’s got a fluid, interactive feel, but it has private offices too. We used walls of glass for acoustical privacy.” The pair opened up the ceiling, revealing mechanical systems to imply an incompleteness and a not-quite-finished perspective for a young company with 35 employees, on the move and ready to
grow. Felderman said that he drew inspiration for the project from one of his first design projects back in the 1970s – the New York headquarters for Faberge, featured at both the Whitney Museum and the Museum of Modern Art.