Il Forno

Project Details

An upscale, high-energy environment with an open kitchen, the restaurant was designed as part of the Il Forno chain of restaurants in Japan, also previously designed by Felderman Keatinge & Associates for the client in the United States. The concept was to bridge the traditional Italian restaurant with a more contemporary/abstract, and more youthful environment, to attract the demographics of the younger clientele. The restaurant is themed in a retail environment similar to Caesar’s Palace.

Felderman Keatinge & Associates designed the space, furniture, lighting, graphics, wine labels, wall mural, including the pizza-man logo on the menus and t-shirts, creating a cohesive design statement.